Data Visualization Tools

As a data visualization professional, I am often asked "what is the best tool for data visualization?" This comparative analysis attempts to answer this question once and for all (spoiler alert! there is no best tool...it is all trade-offs). I classified and evaluated a wide range of data visualization tools, creating a full comparative matrix of all tools, competitive positioning scatter plots, and a detailed one-pager for each individual tool. The charts were designed in Adobe Illustrator, Excel was used for manual data tracking, and the final paper was created in Adobe InDesign.